{"product_id":"spinning-the-bottle-0974756601","title":"Spinning the Bottle","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0974756601\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Paul Franson\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eSPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. \u003c\/p\u003e\u003cp\u003eThe book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":67809748615456,"sku":"NEW0974756601","price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/81n29epXX_L.jpg?v=1792136193","url":"https:\/\/miakarts.com\/en-ca\/products\/spinning-the-bottle-0974756601","provider":"Miakarts Books","version":"1.0","type":"link"}