{"product_id":"streetsmart-marketing-0471618837","title":"StreetSmart Marketing","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0471618837\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Slutsky, Jeff\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eA \"how-to\" guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through \"grass-roots\" marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":67922593644832,"sku":"NEW0471618837","price":62.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61uMtitIr7L.jpg?v=1792684927","url":"https:\/\/miakarts.com\/en-ca\/products\/streetsmart-marketing-0471618837","provider":"Miakarts Books","version":"1.0","type":"link"}