{"product_id":"the-do-it-yourself-lobotomy-open-your-mind-to-greater-creative-thinking-0471417424-used","title":"The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0471417424\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Monahan, Tom\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Used\u003c\/p\u003e\u003cp\u003eAn Adweek BookMaster the techniques that top companies use to spark creativityIn today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":67909219909920,"sku":"USED0471417424","price":12.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61MM4SNU84L_0af6784e-9d87-4d57-833d-b146fa5d96c9.jpg?v=1792620243","url":"https:\/\/miakarts.com\/en-ca\/products\/the-do-it-yourself-lobotomy-open-your-mind-to-greater-creative-thinking-0471417424-used","provider":"Miakarts Books","version":"1.0","type":"link"}