{"product_id":"consumer-behavior-0073404764","title":"Consumer Behavior","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0073404764\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Peter, J. Paul\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThis book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":67857331552544,"sku":"NEW0073404764","price":76.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51QEbiH234L.jpg?v=1792339977","url":"https:\/\/miakarts.com\/en-gb\/products\/consumer-behavior-0073404764","provider":"Miakarts Books","version":"1.0","type":"link"}