{"product_id":"from-concept-to-market-0471501255-used","title":"From Concept to Market","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0471501255\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Lynn, Gary S.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Used\u003c\/p\u003e\u003cp\u003eA complete guide to bringing your idea for a product or service to market. Shows you how to document your idea, start your own company, and write a business plan and get financing. Also explains the licensing and patenting processes, contract manufacturing, distribution, pricing, and marketing. Packed with examples to give a ``hands-on'' feel for how the new product innovation process really works, this book will be invaluable as a business primer for the new entrepreneur, or as a checklist for the veteran marketer.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":67844423057696,"sku":"USED0471501255","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51C2yuM1XjL.jpg?v=1792290341","url":"https:\/\/miakarts.com\/en-gb\/products\/from-concept-to-market-0471501255-used","provider":"Miakarts Books","version":"1.0","type":"link"}