{"product_id":"introducing-marketing-research-0471497703","title":"Introducing Marketing Research","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0471497703\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Baines, Paul\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eMany textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course; they do not focus on important qualitative issues such as depth interviews and focus groups - the authors redress this imbalance. Written as an introduction to marketing research, this book also includes chapters on business to business marketing research and internet marketing research. The authors adopt a practical focus and include numerous examples as well as coursework assignments.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":51934846026016,"sku":"NEW0471497703","price":63.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61GbjvU12UL._SL1200_QL70.jpg?v=1785789440","url":"https:\/\/miakarts.com\/en-gb\/products\/introducing-marketing-research-0471497703","provider":"Miakarts Books","version":"1.0","type":"link"}