{"product_id":"managing-brands-0077117484","title":"Managing Brands","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0077117484\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Laforet, Sylvie\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eOffers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":67806197645600,"sku":"NEW0077117484","price":151.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/81B6L2A37VL.jpg?v=1792123912","url":"https:\/\/miakarts.com\/en-gb\/products\/managing-brands-0077117484","provider":"Miakarts Books","version":"1.0","type":"link"}