{"product_id":"marketing-the-basics-0415779006-used","title":"Marketing: The Basics","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0415779006\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Moore, Karl\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Used\u003c\/p\u003e\u003cp\u003ea punchy, stripped-down version of what marketing is all about. - The Times Higher Education SupplementIf you have a product youre looking to market, or youre seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the tipping point. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:Explains the fundamentals of marketing and useful concepts such as the Long TailIncludes an international range of topical case studies, such as Obamas presidential campaign, Facebook, and GoogleAlso includes a glossary of terms, guides to further reading and critical questions to assist further thinking and studyThis lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":67970580185376,"sku":"USED0415779006","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61SFwjKdf4L.jpg?v=1792943511","url":"https:\/\/miakarts.com\/en-gb\/products\/marketing-the-basics-0415779006-used","provider":"Miakarts Books","version":"1.0","type":"link"}