{"product_id":"mastering-e-business-0415557879-used","title":"Mastering e-Business","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0415557879\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Grefen, Paul\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Used\u003c\/p\u003e\u003cp\u003ee-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:Business - focuses on why a specific e-Business scenario exists and how an organization can profit from itOrganization - analyzes how organizations and their processes are structured to achieve strategic goalsArchitecture - explains the high level design of advanced information systems to describe how e-Business functionsTechnology - examines the technological implementation of e-Business scenarios using a wide variety of ingredients from ITMastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":68004983243040,"sku":"USED0415557879","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/511xjNiDxfL.jpg?v=1793075551","url":"https:\/\/miakarts.com\/en-gb\/products\/mastering-e-business-0415557879-used","provider":"Miakarts Books","version":"1.0","type":"link"}