{"product_id":"8-mandates-for-social-media-marketing-success-insights-and-success-stories-from-154-of-the-worlds-most-innovative-marketing-practitioners-authors-and-professors-0615681646","title":"8 Mandates for Social Media Marketing Success: Insights and Success Stories from 154 of the World's Most Innovative Marketing Practitioners, Authors, and Professors","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0615681646\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Huffman, Kent\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003e8 Mandates for Social Media Marketing Success focuses on the personal behavioral traits that marketers must master in order to get results with social media. Some of the most innovative marketing practitioners, authors, and professors-154 of them from all around the world-have provided their take on the eight mandates in this book. At the end of each chapter are two B2C and two B2B success stories featuring large organizations and small\/medium organizations. A number of iconic brands are featured in this book, including Kimberly-Clark, AT\u0026amp;T, Gatorade, Gap, IBM, Frontier Airlines, Dell, AMD, Motorola, General Mills, MGM, Cisco, L.L.Bean, GE, Express, Deloitte, SAP, Adobe, and Wounded Warrior Project. In addition, comments by a number of marketing academics from many of the worlds leading universities are included, such as Harvard, Purdue, UCLA, Duke, Syracuse, TCU, Rutgers, Michigan State, Texas A\u0026amp;M, Boston College, NYU, and Texas State.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51931746238752,"sku":"NEW0615681646","price":17.94,"currency_code":"USD","in_stock":true}],"url":"https:\/\/miakarts.com\/products\/8-mandates-for-social-media-marketing-success-insights-and-success-stories-from-154-of-the-worlds-most-innovative-marketing-practitioners-authors-and-professors-0615681646","provider":"Miakarts Books","version":"1.0","type":"link"}