{"product_id":"a-journalists-guide-to-public-opinion-polls-forces-027594722x","title":"A Journalist's Guide to Public Opinion Polls (Forces)","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 027594722X\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Gawiser, Sheldon R.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThis straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51728874701088,"sku":"NEW027594722X","price":112.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51R6BEqLzXL.jpg?v=1779426335","url":"https:\/\/miakarts.com\/products\/a-journalists-guide-to-public-opinion-polls-forces-027594722x","provider":"Miakarts Books","version":"1.0","type":"link"}