{"product_id":"a-master-class-in-brand-planning-the-timeless-works-of-stephen-king-0470517913","title":"A Master Class in Brand Planning: The Timeless Works of Stephen King","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0470517913\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Lannon, Judie\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eIn 1988, on Stephen Kings retirement JWT published The King Papers a small collection of Stephen Kings published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen Kings most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today.The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in todays more complex media environment.The book will serve as a valuable reference book for todays practitioners, as well as a unique source of sophisticated, contemporary thinking.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51885399114016,"sku":"NEW0470517913","price":44.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/714fgvhOKIL.jpg?v=1781893326","url":"https:\/\/miakarts.com\/products\/a-master-class-in-brand-planning-the-timeless-works-of-stephen-king-0470517913","provider":"Miakarts Books","version":"1.0","type":"link"}