{"product_id":"advertising-media-a-to-z-0071422145","title":"Advertising Media A-to-Z","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0071422145\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Surmanek, Jim\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eA quick-access reference to every essential mediarelated term and conceptAfter the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign.Advertising Media A-to-Z is today's most comprehensive resource for this dynamic field, providing valuable, dictionary-like coverage of key terminology and concepts for media planning, media buying, and media research.A hands-on overview of advertising media today, Advertising Media A-to-Z also provides fascinating historical information, tips on media buying and planning, and other guidelines for achieving maximum return on advertising investments. Media professionals will look to this all-in-one reference for: Definitions of key concepts Inside tips on effective media planning Practical tips on the dynamics of media planning and buying\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51608177574176,"sku":"NEW0071422145","price":33.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61YGR7td9RL.jpg?v=1778701321","url":"https:\/\/miakarts.com\/products\/advertising-media-a-to-z-0071422145","provider":"Miakarts Books","version":"1.0","type":"link"}