{"product_id":"advertising-reach-and-frequency-maximizing-advertising-results-through-effective-frequency-0844235067","title":"Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0844235067\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e McDonald, Colin\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eAn expanded edition (first, 1979) by a new author provides overview and analysis of the concepts of advertising reach and frequency with reference to advertising budgeting, timing, media selection, measurement, and related topics. Annotation copyright Book News, Inc. Portland, Or.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51873617740064,"sku":"NEW0844235067","price":64.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71dFrt4If_L.jpg?v=1781721280","url":"https:\/\/miakarts.com\/products\/advertising-reach-and-frequency-maximizing-advertising-results-through-effective-frequency-0844235067","provider":"Miakarts Books","version":"1.0","type":"link"}