{"product_id":"advertising-routledge-introductions-to-media-and-communications-0415251265","title":"Advertising (Routledge Introductions to Media and Communications)","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0415251265\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e MacRury, Iain\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eAdvertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51863544201504,"sku":"NEW0415251265","price":59.98,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/617YawNvHvL.jpg?v=1781639908","url":"https:\/\/miakarts.com\/products\/advertising-routledge-introductions-to-media-and-communications-0415251265","provider":"Miakarts Books","version":"1.0","type":"link"}