{"product_id":"audience-studies-a-japanese-perspective-routledge-advances-in-internationalizing-media-studies-0415800137","title":"Audience Studies: A Japanese Perspective (Routledge Advances in Internationalizing Media Studies)","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0415800137\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Takahashi, Toshie\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThis book theorizes the role of media and ICT in todays media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion. Based on an ethnography of Japanese engagement with media and ICT in the Tokyo Metropolitan Area, Takahashi offers a non-Western case study of some of the worlds most advanced ICT users. Integrating non-Western and Western traditions in the social sciences, the book presents a productive new framework for understanding the complex, diverse, and dynamic nature of media audiences in the context of globalization and social change brought on by new media and information technologies. A significant contribution to the internationalisation of media studies movement now underway, the book will demonstrate (1) the multiple dimensions of audience engagement; (2) the transformation of the notion of uchi (Japanese social groups) in a media-rich environment; and (3) the role of media and ICT in the process of self-creation. The study considers the future of a Japanese society caught in the currents of globalization and contemporary debates of universalism and cultural specificity, while at the same time offering a view of globalization from a Japanese perspective.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51937999585568,"sku":"NEW0415800137","price":184.48,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/41AYvRQazmL.jpg?v=1783110175","url":"https:\/\/miakarts.com\/products\/audience-studies-a-japanese-perspective-routledge-advances-in-internationalizing-media-studies-0415800137","provider":"Miakarts Books","version":"1.0","type":"link"}