{"product_id":"basics-advertising-02-art-direction-2940411212-used","title":"Basics Advertising 02: Art Direction","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 2940411212\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Mahon, Nik\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Used\u003c\/p\u003e\u003cp\u003eArt Direction examines the key techniques, approaches and secrets involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":68211760529696,"sku":"USED2940411212","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61dIZaqJkWL.jpg?v=1794268998","url":"https:\/\/miakarts.com\/products\/basics-advertising-02-art-direction-2940411212-used","provider":"Miakarts Books","version":"1.0","type":"link"}