{"product_id":"beam-straight-up-the-bold-story-of-the-first-family-of-bourbon-1118378369","title":"Beam, Straight Up: The Bold Story of the First Family of Bourbon","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 1118378369\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Noe, Fred\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eAn insider's look at the Jim Beam brand, from a 7th generation Master DistillerWritten by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth \"growing up Beam\" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand. Includes details of Fred Noe's life on the road, spreading the bourbon gospel Describes Fred's journey to becoming the face of one of America's most iconic brands Shares a simple primer on how bourbon is made Offers cocktail and food recipesFor anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":52158641340704,"sku":"NEW1118378369","price":15.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61c9jWEUn_L.jpg?v=1786082198","url":"https:\/\/miakarts.com\/products\/beam-straight-up-the-bold-story-of-the-first-family-of-bourbon-1118378369","provider":"Miakarts Books","version":"1.0","type":"link"}