{"product_id":"before-video-a-history-of-the-non-theatrical-film-contributions-to-the-study-of-mass-media-and-communications-0313280452","title":"Before Video: A History of the Non-Theatrical Film (Contributions to the Study of Mass Media and Communications)","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0313280452\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Slide, Anthony\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThe video revolution in the 1980s affected all areas of the American entertainment industry; its impact was most dramatic--ultimately devastating--to the non-theatrical film field. Non-theatrical film is the term used to describe motion pictures which are not shown in movie theaters, but are produced and\/or distributed to markets that include the educational community, home, and business and industry. The author covers the early Hollywood-produced features and short subjects in a format other than 35mm for homes, hospitals and correctional institutions, as well as industrial films. This is also the history of two major non-theatrical libraries, Bell and Howell and Kodascope, both of which were founded to service the needs of purchasers of the then-newly introduced 16mm projectors.The book documents how the advent of the 16mm projector made possible the introduction of audio-visual aids in classrooms and offices. A number of production companies were established, primarily in Chicago, to produce films for this new outlet. In addition, Hollywood saw a new market and began licensing distribution of the films. Complete with appendices providing distributors from the 1920s-1940s and current names and addresses of non-theatrical film sources, this book-length study of the history of this film genre is both important and much needed.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51738022510880,"sku":"NEW0313280452","price":112.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51uDikuiACL.jpg?v=1779581068","url":"https:\/\/miakarts.com\/products\/before-video-a-history-of-the-non-theatrical-film-contributions-to-the-study-of-mass-media-and-communications-0313280452","provider":"Miakarts Books","version":"1.0","type":"link"}