{"product_id":"beyond-hofstede-culture-frameworks-for-global-marketing-and-management-023020239x","title":"Beyond Hofstede: Culture Frameworks for Global Marketing and Management","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 023020239X\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Nakata, Cheryl\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eHofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51681199161632,"sku":"NEW023020239X","price":130.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51iLOtZEnrL.jpg?v=1779363208","url":"https:\/\/miakarts.com\/products\/beyond-hofstede-culture-frameworks-for-global-marketing-and-management-023020239x","provider":"Miakarts Books","version":"1.0","type":"link"}