{"product_id":"big-brown-the-untold-story-of-ups-0787994022","title":"Big Brown: The Untold Story of UPS","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0787994022\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Niemann, Greg\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eAlthough its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the worlds most underestimated and misunderstood companies.For the first time, a UPS lifer tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey-one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash-a model that is still reflected in UPS culture today.Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical anti-marketing bias (why brown?) to its sterling brand loyalty and reputation for quality.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":52191578030368,"sku":"NEW0787994022","price":14.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61lUHEFJ3RL.jpg?v=1786835104","url":"https:\/\/miakarts.com\/products\/big-brown-the-untold-story-of-ups-0787994022","provider":"Miakarts Books","version":"1.0","type":"link"}