{"product_id":"brand-avatar-translating-virtual-world-branding-into-real-world-success-0230201792","title":"Brand Avatar: Translating Virtual World Branding into Real World Success","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0230201792\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Loparo, Kenneth A.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eVirtual worlds such as Second Life, have millions of users worldwide. Virtual world \"residents\" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51684209590560,"sku":"NEW0230201792","price":78.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71ibaxtP3PL.jpg?v=1779367623","url":"https:\/\/miakarts.com\/products\/brand-avatar-translating-virtual-world-branding-into-real-world-success-0230201792","provider":"Miakarts Books","version":"1.0","type":"link"}