{"product_id":"brand-vision-how-to-energize-your-team-to-drive-business-growth-0470028351","title":"Brand Vision: How to Energize Your Team to Drive Business Growth","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0470028351\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Taylor, David\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eDavid Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth.Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by exploring it within your business and with consumers Brand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagementThought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51872038682912,"sku":"NEW0470028351","price":55.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/513GGcE0x2L.jpg?v=1781713561","url":"https:\/\/miakarts.com\/products\/brand-vision-how-to-energize-your-team-to-drive-business-growth-0470028351","provider":"Miakarts Books","version":"1.0","type":"link"}