{"product_id":"building-better-brands-a-comprehensive-guide-to-brand-strategy-and-identity-development-144033143x","title":"Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 144033143X\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Lerman, Scott\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eBuilding Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing\/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding.Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51960182210848,"sku":"NEW144033143X","price":46.16,"currency_code":"USD","in_stock":true}],"url":"https:\/\/miakarts.com\/products\/building-better-brands-a-comprehensive-guide-to-brand-strategy-and-identity-development-144033143x","provider":"Miakarts Books","version":"1.0","type":"link"}