{"product_id":"building-brand-authenticity-7-habits-of-iconic-brands-0230580319","title":"Building Brand Authenticity: 7 Habits of Iconic Brands","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0230580319\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Beverland, M.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThe projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51694084522272,"sku":"NEW0230580319","price":67.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61xm8t1eGLL.jpg?v=1779379301","url":"https:\/\/miakarts.com\/products\/building-brand-authenticity-7-habits-of-iconic-brands-0230580319","provider":"Miakarts Books","version":"1.0","type":"link"}