{"product_id":"building-brand-value-the-playboy-way-023057789x","title":"Building Brand Value the Playboy Way","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 023057789X\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Gunelius, S.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eSusan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51680460079392,"sku":"NEW023057789X","price":62.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51yoqhXjp4L.jpg?v=1779347145","url":"https:\/\/miakarts.com\/products\/building-brand-value-the-playboy-way-023057789x","provider":"Miakarts Books","version":"1.0","type":"link"}