{"product_id":"burning-the-ships-intellectual-property-and-the-transformation-of-microsoft-0470432152","title":"Burning the Ships: Intellectual Property and the Transformation of Microsoft","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0470432152\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Phelps, Marshall\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eNow in paperback, the inside story of \"the greatest transformation of Microsoft since it became a multinational company\"Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative directionThere are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of \"open innovation.\" Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.\u003c\/p\u003e\u003cul\u003e\u003cli\u003eNew | Mint Condition | Dispatch same day for order received before 12 noon | Guaranteed packaging | No quibbles returns\u003c\/li\u003e\u003c\/ul\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51881192161568,"sku":"NEW0470432152","price":46.56,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/815TAU8n87L.jpg?v=1781818266","url":"https:\/\/miakarts.com\/products\/burning-the-ships-intellectual-property-and-the-transformation-of-microsoft-0470432152","provider":"Miakarts Books","version":"1.0","type":"link"}