{"product_id":"business-lessons-from-a-radical-industrialist-how-a-ceo-doubled-earnings-inspired-employees-and-created-innovation-from-one-simple-idea-0312544553","title":"Business Lessons from a Radical Industrialist: How a CEO Doubled Earnings, Inspired Employees and Created Innovation from One Simple Idea","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0312544553\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Anderson, Ray C.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eIn 1994, Ray Anderson was 60 years old and at the top of his game as founder and CEO of Atlanta-based Interface, Inc., a modular carpet company that makes those clever carpet tiles that you may have underfoot in your office or coveted via the company's residential brand, FLOR.That was 17 years ago - before 'green' was the compelling business imperative that it is today (for reference, oil was then $18\/bbl), and frankly, the environment was nowhere on Ray's radar. An Interface associate asked Ray to give a speech to a task force that was forming to answer customer concerns about environmental impacts, and though he had not a clue what he would say, he accepted. As the date for the speech grew closer, he began to sweat -- and then Paul Hawken's book, The Ecology of Commerce, landed on his desk. The rest is green business history -- Ray read the book (he's called it a 'spear in the chest' epiphany), his outlook was radically transformed, and he gave a speech that would put the petroleum-dependent carpet company on a path to zero environmental footprint.What's happened in the intervening years has made Interface the poster child for green business, and Ray's become a bit of an eco rock star. He ditched his gas-guzzling Jaguar in favor of a Prius, built an off-the-grid home, and today, at 76, his life is radically different than what he would have imagined for himself at age 60. This is his story.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51737947046176,"sku":"NEW0312544553","price":27.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71KHb2uFGiS.jpg?v=1779578849","url":"https:\/\/miakarts.com\/products\/business-lessons-from-a-radical-industrialist-how-a-ceo-doubled-earnings-inspired-employees-and-created-innovation-from-one-simple-idea-0312544553","provider":"Miakarts Books","version":"1.0","type":"link"}