{"product_id":"cases-in-consumer-behaviour-0471987816","title":"Cases in Consumer Behaviour","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0471987816\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Antonides, Gerrit\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eCases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51935048565024,"sku":"NEW0471987816","price":83.5,"currency_code":"USD","in_stock":false}],"url":"https:\/\/miakarts.com\/products\/cases-in-consumer-behaviour-0471987816","provider":"Miakarts Books","version":"1.0","type":"link"}