{"product_id":"cases-in-health-care-marketing-0763764485","title":"Cases in Health Care Marketing","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0763764485\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Fortenberry Jr., John L.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eCases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand \u0026amp; Identity Management; Marketing Communications; Marketing Management; Marketing Strategy \u0026amp; Planning; Environmental Analysis \u0026amp; Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructors materials.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51885493846304,"sku":"NEW0763764485","price":41.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61Avqt5tuiL.jpg?v=1781894620","url":"https:\/\/miakarts.com\/products\/cases-in-health-care-marketing-0763764485","provider":"Miakarts Books","version":"1.0","type":"link"}