{"product_id":"citizen-coke-the-making-of-coca-cola-capitalism-0393353346","title":"Citizen Coke: The Making of Coca-Cola Capitalism","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0393353346\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Elmore, Bartow J.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003e\"Citizen Coke demostrate[s] a complete lack of understanding aboutthe Coca-Cola system-past and present.\" -Ted Ryan, the Coca-Cola CompanyBy examining the real thing ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health. 8 pages of illustrations\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51539133399328,"sku":"NEW0393353346","price":49.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61Z7N-tc3tL.jpg?v=1777485600","url":"https:\/\/miakarts.com\/products\/citizen-coke-the-making-of-coca-cola-capitalism-0393353346","provider":"Miakarts Books","version":"1.0","type":"link"}