{"product_id":"co-opetition-0385479506","title":"Co-Opetition","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0385479506\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Brandenburger, Adam M.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eNow available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51536536174880,"sku":"NEW0385479506","price":15.81,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61i0M8BAzvL.jpg?v=1777420582","url":"https:\/\/miakarts.com\/products\/co-opetition-0385479506","provider":"Miakarts Books","version":"1.0","type":"link"}