{"product_id":"competing-against-luck-the-story-of-innovation-and-customer-0062435612-1","title":"Competing Against Luck: The Story of Innovation and Customer Choice","description":"\u003cp\u003eThis book explores the theory of Jobs to Be Done and how companies can innovate by understanding customer needs. Written by Clayton M. Christensen and published by HarperBusiness.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover, 288 pages\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Features:\u003c\/strong\u003e Frameworks for identifying customer jobs, real-world case studies, and actionable insights for innovation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContents:\u003c\/strong\u003e Chapters on the Jobs to Be Done theory, data gathering, and building innovation capabilities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollector Value:\u003c\/strong\u003e New, unread condition; ideal for business and innovation collections\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA fresh copy of this influential work, ready to ship.\u003c\/p\u003e","brand":"Miakarts Books","offers":[{"title":"Default Title","offer_id":51173813911840,"sku":"NEW0062435612","price":16.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/81jN2hzQg9L.jpg?v=1769979624","url":"https:\/\/miakarts.com\/products\/competing-against-luck-the-story-of-innovation-and-customer-0062435612-1","provider":"Miakarts Books","version":"1.0","type":"link"}