{"product_id":"competitive-strategies-managing-the-present-imagining-the-future-bocconi-on-management-0230301649","title":"Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0230301649\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Valdani, E.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThis book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive \"seasons.\" The authors call them the games of movement, imitation, and position.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51680285655328,"sku":"NEW0230301649","price":73.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71UM3zde9hL.jpg?v=1779342661","url":"https:\/\/miakarts.com\/products\/competitive-strategies-managing-the-present-imagining-the-future-bocconi-on-management-0230301649","provider":"Miakarts Books","version":"1.0","type":"link"}