{"product_id":"competitive-success-how-branding-adds-value-0470998229","title":"Competitive Success: How Branding Adds Value","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0470998229\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Davis, John A.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eCompetitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer\/brand insight Resource allocation Performance measurement\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51928856264992,"sku":"NEW0470998229","price":64.78,"currency_code":"USD","in_stock":false}],"url":"https:\/\/miakarts.com\/products\/competitive-success-how-branding-adds-value-0470998229","provider":"Miakarts Books","version":"1.0","type":"link"}