{"product_id":"consumers-and-services-0471962694","title":"Consumers and Services","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0471962694\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Gabbott, Mark\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThis approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51943910179104,"sku":"NEW0471962694","price":97.86,"currency_code":"USD","in_stock":false}],"url":"https:\/\/miakarts.com\/products\/consumers-and-services-0471962694","provider":"Miakarts Books","version":"1.0","type":"link"}