{"product_id":"contagious-why-things-catch-on-by-berger-jonah-1451686579","title":"Contagious: Why Things Catch On by Jonah Berger","description":"\u003cp\u003eContagious: Why Things Catch On by Jonah Berger explores the science behind why certain products, ideas, and behaviors become popular. This book provides insights into the principles of social transmission and word-of-mouth marketing.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e New print book\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Features:\u003c\/strong\u003e Presents six principles of contagiousness based on academic research and real-world examples\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContents:\u003c\/strong\u003e Covers topics such as social currency, triggers, emotion, public visibility, practical value, and storytelling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollector Value:\u003c\/strong\u003e New condition, perfect for readers interested in marketing, psychology, and business trends\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book is a practical resource for understanding how ideas spread and catching on in a crowded marketplace.\u003c\/p\u003e","brand":"Miakarts Books","offers":[{"title":"Default Title","offer_id":51171331899680,"sku":"NEW1451686579","price":21.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71opgNX-JWL.jpg?v=1769937172","url":"https:\/\/miakarts.com\/products\/contagious-why-things-catch-on-by-berger-jonah-1451686579","provider":"Miakarts Books","version":"1.0","type":"link"}