{"product_id":"contagious-why-things-catch-on-by-berger-jonah-1451686587","title":"Contagious: Why Things Catch On by Jonah Berger","description":"\u003cp\u003eContagious: Why Things Catch On by Jonah Berger explores the science behind why certain products, ideas, and behaviors become popular. This new print edition offers readers a clear framework for understanding word-of-mouth and social influence.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Print book\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Features:\u003c\/strong\u003e Presents six principles of contagiousness, based on original research in social psychology and marketing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContents:\u003c\/strong\u003e Practical insights for creating messages that spread, with real-world examples from business and culture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollector Value:\u003c\/strong\u003e A foundational text in viral marketing and consumer behavior, suitable for professionals and students\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis copy is brand new, never used.\u003c\/p\u003e","brand":"Miakarts Books","offers":[{"title":"Default Title","offer_id":51171493314848,"sku":"NEW1451686587","price":12.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61xFJd8OzML.jpg?v=1769948229","url":"https:\/\/miakarts.com\/products\/contagious-why-things-catch-on-by-berger-jonah-1451686587","provider":"Miakarts Books","version":"1.0","type":"link"}