{"product_id":"content-strategy-for-the-web-2nd-edition-0321808304","title":"Content Strategy for the Web, 2nd Edition","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0321808304\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Halvorson, Kristina\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eFROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn?t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you?re not sure where to start. How can you realize the value of content while planning for its long-term success?For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategyWith all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51535888285984,"sku":"NEW0321808304","price":35.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/617VbiTHzHL.jpg?v=1777398550","url":"https:\/\/miakarts.com\/products\/content-strategy-for-the-web-2nd-edition-0321808304","provider":"Miakarts Books","version":"1.0","type":"link"}