{"product_id":"crossing-the-chasm-3rd-edition-marketing-and-selling-disru-0062292986","title":"Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Tech","description":"\u003cp\u003eThis is the third edition of Geoffrey A. Moore's classic business book \u003cstrong\u003eCrossing the Chasm\u003c\/strong\u003e, which focuses on marketing and selling disruptive technology products to mainstream customers.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Print book, paperback edition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Focus:\u003c\/strong\u003e Strategies for high-tech market adoption and crossing the gap between early adopters and the early majority\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContents:\u003c\/strong\u003e Updated case studies, revised frameworks, and practical advice for technology start-ups and established companies\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e Third edition, published by HarperBusiness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e New, unread copy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA foundational resource for entrepreneurs, marketers, and business leaders working in technology markets.\u003c\/p\u003e","brand":"Miakarts Books","offers":[{"title":"Default Title","offer_id":51171224191264,"sku":"NEW0062292986","price":16.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/81jRhPA6SQL.jpg?v=1769928658","url":"https:\/\/miakarts.com\/products\/crossing-the-chasm-3rd-edition-marketing-and-selling-disru-0062292986","provider":"Miakarts Books","version":"1.0","type":"link"}