{"product_id":"crossing-the-chasm-marketing-and-selling-high-tech-products-to-mainstream-customers-0060517123","title":"Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0060517123\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Geoffrey A. Moore\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eHere is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. Its essential reading for anyone with a stake in the worlds most exciting marketplace.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51598789411104,"sku":"NEW0060517123","price":15.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/816eKBaKZUL_2b17c555-060c-41d9-8209-99194c0a3dd2.jpg?v=1779205969","url":"https:\/\/miakarts.com\/products\/crossing-the-chasm-marketing-and-selling-high-tech-products-to-mainstream-customers-0060517123","provider":"Miakarts Books","version":"1.0","type":"link"}