{"product_id":"culture-and-consumption-ii-markets-meaning-and-brand-management-025321761x","title":"Culture and Consumption II: Markets, Meaning, and Brand Management","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 025321761X\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e McCracken, Grant David\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eA follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51705585729824,"sku":"NEW025321761X","price":24.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71_2BJWtvL.jpg?v=1779391483","url":"https:\/\/miakarts.com\/products\/culture-and-consumption-ii-markets-meaning-and-brand-management-025321761x","provider":"Miakarts Books","version":"1.0","type":"link"}