{"product_id":"customize-the-brand-make-it-more-desirable-and-profitable-0470848227-used","title":"Customize the Brand: Make it more desirable and profitable","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0470848227\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Nilson, Torsten H.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Used\u003c\/p\u003e\u003cp\u003eThis book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":68028496019744,"sku":"USED0470848227","price":63.08,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61HyX2ud_L.jpg?v=1793163755","url":"https:\/\/miakarts.com\/products\/customize-the-brand-make-it-more-desirable-and-profitable-0470848227-used","provider":"Miakarts Books","version":"1.0","type":"link"}