{"product_id":"cutting-edge-gillettes-journey-to-global-leadership-0875847250","title":"Cutting Edge: Gillette's Journey to Global Leadership","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0875847250\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e McKibben, Gordon\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThe Gillette Company has literally defined, as well as led, the world shaving market since the founding days of the enterprise in 1901. But more than that, Gillette--as revealed in McKibben's colorful history--has become a world leading manufacturer and marketer of consumer goods in men's and women's grooming products, writing instruments, and alkaline batteries. The modern-day Gillette serves as a shining example for today's managers of how to maintain a commitment to innovation, how to advertise creatively against competitors, and above all, how to translate a consistent vision of global growth into superior results in a competitive world marketplace.Based on extensive interviews with Gillette insiders, Cutting Edge chronicles the successes, failures, and watershed moments in the evolution of a global powerhouse. McKibben's rich portrait serves as an enduring lesson for all competitors who aspire to be truly on the cutting edge.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51866046890272,"sku":"NEW0875847250","price":44.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/91ifEzFJ5bL.jpg?v=1781672166","url":"https:\/\/miakarts.com\/products\/cutting-edge-gillettes-journey-to-global-leadership-0875847250","provider":"Miakarts Books","version":"1.0","type":"link"}