{"product_id":"data-warehousing-the-route-to-mass-communication-0471963283","title":"Data Warehousing: The Route to Mass Communication","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0471963283\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Kelly, Sean\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThough companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51931223949600,"sku":"NEW0471963283","price":82.02,"currency_code":"USD","in_stock":true}],"url":"https:\/\/miakarts.com\/products\/data-warehousing-the-route-to-mass-communication-0471963283","provider":"Miakarts Books","version":"1.0","type":"link"}