{"product_id":"defending-your-brand-how-smart-companies-use-defensive-strategy-to-deal-with-competitive-attacks-0230340342","title":"Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0230340342\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Calkins, T.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eHere Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51693991100704,"sku":"NEW0230340342","price":55.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71FiQhXBiBL.jpg?v=1779379149","url":"https:\/\/miakarts.com\/products\/defending-your-brand-how-smart-companies-use-defensive-strategy-to-deal-with-competitive-attacks-0230340342","provider":"Miakarts Books","version":"1.0","type":"link"}