{"product_id":"digital-strategies-data-driven-public-relations-marketing-and-advertising-0190925396","title":"Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0190925396\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Luttrell, Regina\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eDigital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the readers understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51666571329824,"sku":"NEW0190925396","price":53.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/81bjOhcPt7L.jpg?v=1778940925","url":"https:\/\/miakarts.com\/products\/digital-strategies-data-driven-public-relations-marketing-and-advertising-0190925396","provider":"Miakarts Books","version":"1.0","type":"link"}