{"product_id":"direct-marketing-management-0130804347","title":"Direct Marketing Management","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0130804347\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Roberts, Mary Lou\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eWritten by a marketer\/decision scientist team, this book explores all aspects of the discipline of direct marketing management --with a focus throughout on the best state-of-the-art practices and supporting research and theory. Covers: Databased Direct Marketing; Planning and Executing Direct Marketing Programs; Offer Planning and Positioning; Mailing Lists: Processing and Selection; List Segmentation; Creative Strategy and Execution; Fulfillment and Customer Service; Developing the Customer Database; Profitability and Lifetime Value; Testing Direct Marketing Programs; Business-to-Business Direct Marketing; Direct Mail Campaigns; Catalog Marketing; Telephone Marketing; Direct Response in Print Media; Direct Response in Broadcast Media; and The Interactive Media. For Direct Marketing and Marketing Communications professionals.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51907612737824,"sku":"NEW0130804347","price":119.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51kc7QplOKL.jpg?v=1782244595","url":"https:\/\/miakarts.com\/products\/direct-marketing-management-0130804347","provider":"Miakarts Books","version":"1.0","type":"link"}