{"product_id":"economics-for-managers-by-farnham-paul-g-013606552x","title":"Economics for Managers by Farnham, Paul G.","description":"\n        \u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 013606552X\u003c\/p\u003e\n        \u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Farnham, Paul G.\u003c\/p\u003e\n        \u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e new\u003c\/p\u003e\n        \u003cp\u003eEconomics for Managers presents the fundamental ideas of microeconomics and macroeconomics and then integrates them from a managerial decision-making perspective in a framework that can be used by any manager, executive or decision-maker.To be competitive in todays business environment, managers must understand how economic forces affect their business and what must be considered when making business decisions. This is the only book that provides a thorough and applied understanding of both micro- and macroeconomic concepts to the non-economics based reader.The second edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples.Managers and Economics; Demand, Supply, and Equilibrium Prices; Demand Elasticities ; Techniques for Understanding Consumer Demand and Behavior; Production and Cost Analysis in the Short Run; Production and Cost Analysis in the Long Run; Market Structure: Perfect Competition; Market Structure: Monopoly and Monopolistic Competition; Market Structure: Oligopoly; Pricing Strategies for the Firm; Measuring Macroeconomic Activity ; Spending by Individuals, Firms, and Governments on Real Goods and Services; The Role of Money in the Macro Economy; The Aggregate Model of the Macro Economy; International and Balance of Payments Issues in the Macro Economy; Combining Micro and Macro Analysis for Managerial Decision MakingMARKET: For managers and executives with a basic foundation of micro- and macroeconomic concepts who would like to improve their core understanding of these principles in order to apply them from a managerial perspective.\u003c\/p\u003e\n        \u003cul\u003e\u003cli\u003e\u003c\/ul\u003e\n        ","brand":"Miakarts Books","offers":[{"title":"Default Title","offer_id":51289961038112,"sku":"NEW013606552X","price":83.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/81SkPS3LL7L.jpg?v=1772550448","url":"https:\/\/miakarts.com\/products\/economics-for-managers-by-farnham-paul-g-013606552x","provider":"Miakarts Books","version":"1.0","type":"link"}