{"product_id":"emotion-marketing-the-hallmark-way-of-winning-customers-for-life-0071364145","title":"Emotion Marketing: The Hallmark Way of Winning Customers for Life","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0071364145\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Robinette, Scott\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eTo its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture-the customers heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: How emotion works to cement customer loyalty The 3 Emotional Es-Equity, Experience, and EnergyScott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51663966241056,"sku":"NEW0071364145","price":20.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51Y2uVWa-EL.jpg?v=1778874512","url":"https:\/\/miakarts.com\/products\/emotion-marketing-the-hallmark-way-of-winning-customers-for-life-0071364145","provider":"Miakarts Books","version":"1.0","type":"link"}